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Swimsuit Confidence

News From The Shop

Everyday Sun Smart Fashion UPF 20-50+ :: Made in Australia.

Anita McLachlan - 24th April 2015

When most people think about sun protection, the first thing that comes to mind is a bottle of sunscreen. When we head out to the pool and beach, we throw on a rashie. But this amazing range of clothing goes well beyond that. Here's how.

When most people think about sun protection, the first thing that comes to mind is a bottle of sunscreen. When we head out to the pool and beach, we throw on a rashie and slap on a hat. Is it enough?

What if your skin is sunscreen sensitive and you just can't wear it? What if you can't venture out without layering up, because your body, your skin is super prone to damage; and that's beyond having fair skin. Lupus and other diseases that compromise skin and its sensitivity. Sun spots and melanomas are removed from all sorts of places on our bodies, not just our faces, the places that are always exposed.

Introducing Sha-De. The brainchild of Julia and her team based in Melbourne. This clever range is designed and made in right here in Australia. The fabric is even woven here too!

It's a great resortwear range of brilliantly co-ordinated summer basics that are the foundation for a versatile and worn well summer wardrobe and holiday suitcase. A tight (not in fit but in the way these resort pieces work together) capsule of T's, tops, skirts, dresses, leggings, pants, wraps and a jacket.

The fabric is rated for sun protection and comfort. Made from a blend of 95% bamboo and 5% spandex. It will naturally:

  • breathe in the heat and keep you warmer in the cold
  • wick away moisture
  • feel so very soft against skin - it won't irritate like many other fabrics do

Regular everyday clothes offer around 5-7 UPF (Ultraviolet Protection Factor*). It's a rating for how much UV the fabric blocks, just like SPF is a rating for sunscreen, UPF is a rating for clothes.

Sha-De resortwear offers up to UPF50+ so when you go for a walk, have lunch in the sun, go on a picnic, watch the kids play sport...just going about your day to day outside, you're up to 7x more protected.

This range is exciting. It will forever change the way we think about sun protection and how we dress for it. Not just at the beach, but every day, without having to think.

We are so good at protecting our kids from the sun's harmful rays, teaching them the importance of slip, slop, slap and slide. Now it's time to do it for ourselves. Every day.

If you have any questions about this fabulous made in Australia sun safe range, please don't hesitate to give us a call on 1300 996 256 or drop us an email at
We'd be only too happy to help you out.

Enjoy your time in the sun.

Anita & The Girls @
Sequins and Sand xx

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